THE COMPANY
Managing Directors:
Udo Reuter
GmbH & Co. KG under German law founded 1970.

DEPARTMENTAL HEADS
Research: Udo Reuter
Data Processing/Informatics: Christof Matthies

EMPLOYEES
Permanent staff: 29

FIELDWORK
Our own team of interviewers for assignment in Germany. Halls for tests and representative random surveys: bought ad hoc from well-known service partners who have proved their worth.

DATA PROCESSING/INFORMATICS
Specific software for language and semiotic analysis.

PHILOSOPHY
Problem-solving research. Seeking creative solutions to problems of brand positioning, innovation, product development, communication and design development, marketing action. Cost effective solutions and actionable results.

SPECIALISATIONS
Finding solutions to marketing and communication problems:

• Analysis of market structures; motivational research; exploration of new markets
• Qualitative, diagnostic and creative research in the development of new products and strategies; product development, concept development, advertising development, product tests, packaging studies, handling tests, car clinics
• Brand research
• Innovation research: idea generation, NPD, innovation potential check
• Continuous observation of markets and longitudinal research; tracking studies and monitoring social trends; customer satisfaction programs.